Notifications do remind your users about your pass at the right point in time. By default notifications are displayed on the lock screen of the user's phone. However the user has the ability to disable lock screen notifications for every pass, so it is important to only use notification to give the user added value and not overdoing it. Notifications allow the user to open their pass directly from the lock screen. This gives them an easy way to use the pass without having to search for them.
📝 Note: Links to websites, phone numbers or email addresses are disabled for security reasons when a pass is opened from the lock screen.